Colgate Optic White Toothpaste review

I have been using this for a few weeks now. I was looking forward to seeing how this works and I have not been blown away yet I am not disappointed. I do notice a difference with this toothpaste compared to others and it is gradually whitening my teeth. It does have a very stron minty flavour which put me off at first but I am used to it now. Overall, I am impressed with this as it is the mos effective whitening toothpaste I've used. I am wanting to try the toothbrush and whitening pen that goes with this to get the best results.

I started using this product for a week with a normal tooth brush and noticed a bit of a difference. I then brought the tooth brush with the whitening pen that is recommended to use with this tooth paste and my teeth are 5 shades whiter. I am so impressed with the result as I've always been very embarrassed of my yellow tinted teeth in photos. This product has definitely given me more confidence and they now have a loyal customer

The results of this toothpaste weren't that great - I expected much brighter, whiter results. My teeth don't really seem much different at all?! It certainly makes them feel clean, which I like. But as for whiter - that is debatable! The taste is quite unpleasant, very bleachy, and doesnt give that nice minty freshness that normal toothpaste does. I also find it difficult to squeeze out of the tube. I wont be buying it again in a hurry!

I found the product had quite a strange taste, really strong and almost chemical flavour. I used it until the tube ran out but had to alternate it with other toothpaste as it was too much. I didn't really notice my teeth much whiter after using it. I don't think I would use this again, I'd try another brand of whitening toothpaste.

I received 2 of these in a sample box and thought awesome! I was disappointed with the taste, it was a very weak minty taste and felt it made no difference to my teeth. It felt like I hadn't cleaned my teeth after use and the minty feeling faded quicky. wouldn't purchase it again

I decided to purchase this toothpaste due to wanting to see if it really does whiten your teeth. I have quite white teeth already but I was keen to see if this product would make them look nicer and healthier. Firstly, the packaging is so classy for an Colgate product and I love how it is able to stand up. The taste of this product wasn't too unpleasant like I was expecting. I have found that my teeth haven't gone 3 shades whiter in 3 weeks but I have found that this toothpaste has made my teeth slightly whiter, they look healthier and nicer. I also find that this toothpaste for me is the best at brushing off anything. I will definitely repurchase this for an everyday toothpaste.

I was hesitant to buy this as it was off a recommendation of a friend and at the price it was at, I wanted to make sure this worked. And it does!! I was so happy. Dont believe the hype that its going to give you shiny white teeth overnight, but it does happen. I'm still a little yellowish, but no where near where I used to be. Its this with regular flossing and mouthwash that really helps.

Note: This toothpaste has a heated effect for new people so don't freak out - you will get used to it.

I was excited to be given this toothpaste to try. The very hot red packaging gives it a very attractive appearance to start with. The taste was unexpected, and kind of menthol-ly. After using it for a while I can see my teeth look clean and maybe a little whiter. I probably couldn't say three shades whiter at this stage though. It is quite a good toothpaste but I couldn't recommend it as a great whitener.

It is relatively inexpensive for how well it serves as a toothpaste.

Have used this for a year or so with varied results. I found it made a big difference in the first few weeks and was pleased with the results however stopped after this but did maintain reasonably white teeth. I like the taste and find it makes my teeth feel cleaner than other toothpastes. Overall like this product but only buy it on sale as it is quite expensive

I have quite stained teeth so was excited and hopeful trying this toothpaste. I love the mild mint flavour and the slightly grainy baking soda type texture doesn't bother me. I have used this religiously for about 3 months now, and certainly have noticed a slight difference in the shade of my teeth. But unfortunately they are not 3 shades lighter. I really enjoy this toothpaste so purchase it when its on special.