I was given this toothpaste and was excited to try it out. It had some pretty big claims attached and I really hoped it would follow through. Unfortunately, it didn't happen.
The red tube is quite cool, bright and different. The toothpaste comes out easily, that's good. But that's about where the pluses end for me The texture is bitsy and not very nice, the taste is awful. And most importantly - after a month of using it, I didn't have even slightly whiter teeth. But I did have an irritated throat, which the doctor put down to the toothpaste, and when I stopped it went away. For me, this product was a dud.
I like the bright red packaging. Its very eye catching and fun. The tube is easy to use with a convenient pop up lid, so no worries about missing the cap. The taste of the toothpaste is nice, kind of strong mint taste. I have been using this from a couple of months now, and I can't say my smile have become any more whiter than it was earlier, but it definitely cleans my teeth and keeps breath fresh. I don't think that it whitens teeth but it tastes good and it feels fresh and so I think I would continue using it for some time.