I got this for a bargain price from my local discount store - the full retail price is more than I would usually pay for toothpaste. I like the packaging which is metallic red and I particularly like the large flip top lid. This makes it easy to open and stand up but it was quite hard to get the last of the paste out. It is a plain white paste with a very strong mint flavour which reminds me of Listerine. This leaves me with a real fresh taste in my mouth and it also leaves my teeth feeling really clean and smooth. However...
Do not use this if you have any sensitivity at all! This almost made me cry when used on a sensitive tooth, it was that bad! I did find if I brushed my sensitive tooth last, when there was less paste on the brush that it wasn't as bad. When I mentioned this to my dentist, she said whitening pastes do tend to do this, and that they don't really work as far as whitening goes. I didn't see any change in the whiteness of my teeth but I wasn't able to use this regularly enough to tell.
I wouldn't use this again because of the sensitivity issue. I've since found a natural toothpaste that I'm enjoying using a lot more.
I do have generally a sensitivity to my teeth, and they aren't too badly stained but after receiving a sample of this toothpaste I stuck it into my travel bag for use while on the road, as my only toothpaste and wow I wish I didn't.
Let's address the elephant in the room first, it claims to give you whiter teeth, no it did not even after a fortnight of twice a day brushing did it give even a hint of a brighter smile.
It did, however, make my mouth and teeth feel clean, but no more than regular toothpaste, it did have a minty freshness as well.
It did also give me the most painful experience whilst eating ice cream or drinking cold drinks, which I can only gather is from an agent stripping a layer off of your teeth and for someone who already has sensitivity there this was an awful experience.
I wouldn't recommend or repurchase this as it is a waste of money, and a lie of claim.