Colgate Optic White Toothpaste review

My teeth did not change at all, not even after a month. and for the price not worth it. Not only does it not whiten your teeth it doesn't even clean them properly i always ended up with this gritty feel on my teeth. all it did for me was give me minty breath.

Didn't make teeth any whiter even after using for a month.Found very gritty and strong taste. I won't be buyimg it again

I've never tried whitening toothpaste before - I've always been a bit worried about what it might do to my teeth, or the instructions seemed too complicated. Colgate Optic White looked simple though, so I decided to give it a go. I am a coffee drinker - 4-5 cups a day, so my teeth aren't as white as they could be. I started noticing a difference after using the tothpaste for just 2 weeks, and after 4 weeks I was really impressed with the change. The toothpaste is easy to use - just brush as normal - and it tastes pleasant too. There's no weird texture and absolutely no reason not to try it. I will keep using this product and have recommended it to my friends.

I found this toothpaste heated up in my mouth when I used it. It was quite gritty too. I didn't notice much of a difference after using up the tube. Although the taste of the toothpaste was pleasant. I wouldn't purchase it again based on my results and the price of it.

good for a normal toothpaste but no does not whiten teeth. It does not do what it says it does. changed from colgate one to this and teeth started to go yellow as mine stain very easy! If you want as an everyday tooth paste I guess its good for that but don't buy if you are purposely trying to whiten teeth. It tastes nice just kike a normal mint toothpaste and you don't need a lot. Also this bottle is huge!! It lasts forever

A good fresh tasting toothpaste. I enjoyed using this as I liked the taste and the freshness that it gave after brushing. I have used a good 3/4 of the tube and unfortunately it hasn't whitened my teeth as described. Due to this I feel that it is overpriced and under rated. The only good side of this product is the fresh taste that it leaves in your mouth.

I use this toothpaste currently and have since it came out, it does make a difference but you really have to brush twice daily and for a good 4-6 weeks I did however stop using it for a few weeks and I feel my teeth started to look dis-coloured again. I like the taste and I will continue to use this product.

This product is just your normal toothpaste. I didn't notice any effect of whitening on my teeth, I would not use this product again.

Iv'e been using this tooth paste for a couple of months now. At first I was excited, it had a nice fresh taste, but it clumps up on my bottom teeth unless I brush vigorously; which I HATE doing. After the months that I've been using this product twice a day, I've been let down. My teeth aren't much whiter than they were when I started using this toothpaste. The box says, 3 shades whiter after 4 weeks. My teeth after about 2-3 months are maybe 1 shade whiter

It's a bit hard to judge really... What is a "shade of white" let alone 3? Taste was better than I expected & as a toothpaste, works well. I use an electric brush. There seemed to be enough in the tube to last a while.... I've been using it for about 6 weeks. It is good that it says not for children, cause then I don't have to share.