Colgate Optic White Toothpaste review

Due to having rather stained teeth I thought I'd give this toothpaste a go after seeing many appealing adverts. I really liked the packing, it comes in a nice shiny red tube. The tooth paste itself is plain white with a fresh minty flavor with a different texture to normal tooth paste which I liked. My teeth always felt clean and fresh after using it however after using the whole tube I did not notice my teeth to be any whiter and the stains were still present. I think this product is overrated and that there way better toothpastes that remove stains for a fraction of the cost of this one.

The tooth paste itself is white with a fresh minty flavor with a different texture to normal tooth paste which I like! It is quite pricey, but absolutely made a difference in the colour of my teeth! The first couple weeks I immediately noticed a difference. As soon as I stop using this, I can 100% tell the difference that my teeth become less whiter. Will frequently be repurchasing this must have!!

With raving adverts and a special on at the supermarket (quite a pricey toothpaste) I just had to give it a go! The packaging of this toothpaste is very fancy, both box and tube. The consistency is more grainy than any other toothpaste and isn't as minty as what I would regularly use. After the first tube I didn't noticed any differences in the shade of my teeth. From my experience alone, I wouldn't highly recommend this product. If I were to use this product again, I would maybe use it for at least three months (about 3 tubes) in order to see any possible results.

I bought a tube of this oh-so-expensive toothpaste expecting results (as you do when you purchase a product that is twice the price as the normal alternatives). I like that it's in a sleek red tube and that it stands on its end. However in terms of whitening nothing really happened.

I drink a great deal of coffee and tea, and my daughter drinks a lot of tea. Coffee and tea are known to stain, and using this product twice a day as recommended, does the trick. Prior to using this product, we were brushing more frequently to get rid of stains, but still were not completely satisfied. Now, we brush less, and Colgate Optic whitens teeth faster.

In addition, the Icy Fresh is a cool, refreshing taste, and not too harsh. This product is also gentle on the teeth, and gums. Excellent product, reasonable price for good quality. We will continue to use this product. Highly recommended.

has a funny taste, used for a week and had no results, size of tube is small for the price, wont be using it again

Slightly higher priced option on the supermarket shelf and a skeptic at best, I purchased Optic white to see if it could achieve great results. On first use my gums were extremely tingly I normally gave sensitive teeth and gums, on second use the tingly was unbearable. Sadly I did not see and changes or willing to preserve through the intense tingly in my gums... guess the dentist option is for me.

I liked the bright red packaging, then the sleek red tube aswell. I didn't mind the taste to much how ever after using it for a while I haven't noticed much difference in whitening which is a shame.

Given all the advertising I thought I'd give it ago. Part of me now wonders if they deliberately have the people's teeth whitened first rather that before and after photos.

This product was a bit disappointing.

Packaging wise, love the bright red colours and the result photos is what really sold me. In terms of doing what it says it does, I went through the whole tube and there was no difference to my teeth. Considering it was quite expensive and did not produce the promised results I Definately do not recommend buying or using this product

I do have generally a sensitivity to my teeth, and they aren't too badly stained but after receiving a sample of this toothpaste I stuck it into my travel bag for use while on the road, as my only toothpaste and wow I wish I didn't.

Let's address the elephant in the room first, it claims to give you whiter teeth, no it did not even after a fortnight of twice a day brushing did it give even a hint of a brighter smile.

It did, however, make my mouth and teeth feel clean, but no more than regular toothpaste, it did have a minty freshness as well.

It did also give me the most painful experience whilst eating ice cream or drinking cold drinks, which I can only gather is from an agent stripping a layer off of your teeth and for someone who already has sensitivity there this was an awful experience.

I wouldn't recommend or repurchase this as it is a waste of money, and a lie of claim.