Colgate Optic White Toothpaste review

I've been trying to get whiter teeth for years now and still haven't found a solution. Tried this after seeing an ad at a bus stop but it's been almost one and a half months and still no difference. Worlds great as a normal toothpaste: fresh taste, nice minty breath after, feels cleansing. BUT... Where's the whitening? It perhaps prevented more yellowing/staining but the origional stains didn't whiten or disappear :/

A lot of things seem to good to be true so seeing that this would take a month to show results seemed a little believable. Nothing happened. Maybe one shade whiter but normal toothpaste does that too for around half the price or less. Its the consistency of a normal toothpaste, thick, brushes into your teeth easily, foams up like others but it didn't taste like a toothpaste should. Don't get me wrong it wasn't anything bad or maybe its the fact its not minty but the aftertaste was a little off. Oddly enough, brushing day and night, this product lasted me exactly a month. But for $10 i wasn't buying another one. Its just not worth the money. I wanted to see pearly white teeth at the end of a month but instead i saw the same teeth i started with. I love my fruit, my meats, my veges so i still dont understand how this toothpaste didnt work any more than just one shade but its a little bit of false advertising i think. I get everyone will have different outcomes but it seems as though no one is getting anything good out of this. The packaging is adorable though. Bold red is always appealing. The toothpaste is always on display and the red just draws you in wanting to brush your teeth. And the lid is easy open, easy close, click. I just dont recommend this unless you're bored or like red things.

I found although this was a nice tooth paste it did not really make any difference to the colour of my teeth. I used the whole tube and didn't see any significant change in the shade of my teeth. My teeth did however feel very clean and it left a lovely minty taste in my mouth. I don't think I would use this again unless it was on special or heavily reduced in price. It basically had the same effect to me as a generic Colgate tooth paste would.

I liked the bright red packaging, then the sleek red tube aswell. I didn't mind the taste to much how ever after using it for a while I haven't noticed much difference in whitening which is a shame.

Given all the advertising I thought I'd give it ago. Part of me now wonders if they deliberately have the people's teeth whitened first rather that before and after photos.

Well you always have hope in claims for whiter teeth , but unfortunately this did not work for me at all , l even tried the very expensive latest one after l had used this one up, i did not look any different either, overall not happy with products. I am a wine drinker, coffee drinker , but only in small amounts Wish they worked, it would have been great My lips felt dry aswell after continued use , Hopefully new technology and new ideas for something that really works, will come soon

I had high hopes for this product. I used it as instructions and still after 3 weeks barely notice any difference. My teeth aren't overly stained but could be whiter so am disappointed in the results. It also irritated my gums so probably won't use again.

It lighten my teeth slightly but hardly noticeable after 4 wks of using it. It can be very strong and stingy.

I have nearly gone through my first tube, and so far I think it has made a small difference but not 3 shades lighter. I think I will repurchase and see if using it longer makes any big difference. I like the taste ans the feel that it leaves in my mouth is very clean and fresh.

I found this product horrible to use. I had recently gotten engaged and thought for the engagement party i'd try to look as amazing as possible. Firstly, the tooth paste is so hard to get out of the tube. I didn't end up using the whole tube, because it was disgusting, and it did nothing... Save your money and do it the professional way.

although this product doesn't really whiten your teeth it helps to maintain the whiteness after using a whitening treatment. i will continue to use for this reason