Colgate Optic White Toothpaste review

I am a tea and coffee drinker so thought I would try this whitening toothpaste as a change from our usual Colgate one. It comes in an attractive red tube, and is not cheap compared to other toothpastes. It has a nice fresh minty taste. After over a month of continuous use, I have noticed a slight difference, my teeth seem to be a shade lighter, but not a dramatic difference.

I didn't really enjoy the texture or consistency of this toothpaste. It's smooth however foams a lot and doesn't feel as fresh and minty or like it's cleaning your teeth very well. I think baking soda based toothpaste it way nicer.

I noticed a slight difference but it wasn’t long lasting. However, I didn’t have high expectations for a whitening toothpaste. Does a good enough job for the price. Pleasant taste and leaves my mouth feeling fresh.

It's OK but I've had other ones that do a much better job at whitening your teeth has a nice taste but just average on the whitening side of things

Good toothpaste but not really a whitening tooth paste in my opinion. No change in the whitening of my tooth after months of use.

Although the toothpaste didn't give me very noticeable whitening results, the paste itself is incredibly minty! Took a bit to adjust to, but it definitely leaves you with fresh breath. For the price and what it does however, I probably wouldn't recommend.

I've been using this toothpaste for 1.5 months now. I brought it basically straight after i saw the first advertisement on tv for it. I'm pretty much a sucker when it comes to teeth whitening products. I was very pleased with the results within the first 2 weeks but now, after that time haven't seen much change. I'll keep using it and hopefully i'll see whiter teeth again! Taste is a bit off when you first start it but you'll get used to it - i guess it's less minty than other toothpastes.

This product was great! It definately helped whiten my teeth, but four shades whiter in four weeks? Im not so sure, maybe with continued use. In the media there has been some talk about how some companies have been putting high levels of flouride in toothpastes (to whiten teeth), these high levels can actually kill bacteria in your mouth, even the good ones, so it is always best to be cautious when buying a whitening toothpaste. This brand, im happy to say has safe floride levels.

I'm very skeptical about products claiming to whiten, often a lot of hype with no results! I was eager to see if Colgate could deliver what it promises. I have some discolouration of my teeth, particularly the bottom ones. I used the toothpaste daily for over a month and I have noticed some lightening of those teeth, not so much the top. I didn't enjoy the taste (was slightly chemical tasting) but the feeling after brushing was fresh! I would buy again!