I got this for a bargain price from my local discount store - the full retail price is more than I would usually pay for toothpaste. I like the packaging which is metallic red and I particularly like the large flip top lid. This makes it easy to open and stand up but it was quite hard to get the last of the paste out. It is a plain white paste with a very strong mint flavour which reminds me of Listerine. This leaves me with a real fresh taste in my mouth and it also leaves my teeth feeling really clean and smooth. However...
Do not use this if you have any sensitivity at all! This almost made me cry when used on a sensitive tooth, it was that bad! I did find if I brushed my sensitive tooth last, when there was less paste on the brush that it wasn't as bad. When I mentioned this to my dentist, she said whitening pastes do tend to do this, and that they don't really work as far as whitening goes. I didn't see any change in the whiteness of my teeth but I wasn't able to use this regularly enough to tell.
I wouldn't use this again because of the sensitivity issue. I've since found a natural toothpaste that I'm enjoying using a lot more.
This product was a bit disappointing.
Packaging wise, love the bright red colours and the result photos is what really sold me. In terms of doing what it says it does, I went through the whole tube and there was no difference to my teeth. Considering it was quite expensive and did not produce the promised results I Definately do not recommend buying or using this product