Colgate Optic White Toothpaste review

I used two tubes of this toothpaste to give it the benefit of the doubt but it didnt do much at all! I think it may have lightened my teeth maybe one shade or it may have just been me hoping that there was some kind of payoff. You just use this like any other toothpaste, but I feel as if it didnt really do great in toothpaste standards either. My breath didnt feel super fresh or my teeth amazingly clean. For the price and the results I will not be repurchasing.

I usually use red seal baking soda toothpaste for whitening but when I saw this on special for about $8 I decided to give it a go. The packaging is a vibrant red and appealing to me. It comes in a standard squeezy tube with a flip top lid.

The toothpaste is very thick, it tastes OK and does a good job at cleaning my teeth. As for the whitening well it did make them a tad whiter but I feel like you have to continue using this for it to be really effective and it is not a toothpaste I would want to use forever.

It also makes my gums feel tingly and made my teeth feel sensitive which I have never had issues with before. For this reason alone I would not repurchase. I much prefer my trusty red seal toothpaste.

I was so excited to try this product. After seeing before and afters online, i certainly thought it would work. However, i was disappointed! After using the product for a few months, i still didn't notice much of a difference. I also found it slightly harsh on my teeth. You could certainly feel it cleaning your teeth but in my opinion, was too rough. I wouldn't purchase it again.

I think as far as whitening toothpastes go this one didnt live up to its name unfortunately. I used up the entire tube hoping for whiter teeth but didn't notice any improvement at all. The taste is a bit strange, it was more baking soda than mint and foamed quite a lot. I wouldn't purchase it again as I believe there are much more economical versions that work better

I got sensitive teeth from this toothpaste unfortunately. Due to this I wasn't able to use it enough to get results. I'm alternating it with other toothpaste at the moment just to get thru the tube. I don't usually suffer from sensitive teeth either :(

I have had yellow teeth for as long as I can remember & have been quite concious about them. I didn't notice a difference straight away, but then my partner mentioned that they looked whiter. He's quite observant at the best of times, but I didn't think teeth would be of them.

I actually like the taste, it doesn't leave a chemical taste in my mouth like some toothpastes do if you forget to rinse. My teeth have whitened 2 shades after 3 weeks & I'm hoping I'll get another shade lighter after continued use.

Price is good too, some products taste foul & cost 3x more then this with lesser results

I didn't notice much difference with this one, it was nice and gave me a fresh feeling mouth but didn't stand out from any other whitening toothpaste. Probably wouldn't use again as noticed more difference from a cheaper brand used before.

After seeing the ads, I was like wow! I must have this!..... so I bought it, it tastes the same as every other toothpaste and my teeth went 1 or 2 shades whiter then stopped.... nothing spectacular happened after that, really quite disappointed and thought it did just the same as other toothpastes on the market but more than triple the price :(

Doesn't really make your teeth any whiter. It tastes kind of gross to. I will be sticking to the normal toothpaste.

brought it, used till it was finished, didnt really see any results. I only used the one bottle and have been told if i used it for longer it would probably work better but im looking for quicker results.