Colgate Optic White Toothpaste review

I was quite excited to get hold of this product. My teeth are a bit stained from coffee and tea, and aren't as white as they could be. After the first brush, I noticed a slight difference. The taste and after taste is not too bad, and only produces a slight 'burn'. I floss and use a mouth rinse with this as well. I also stick to brushing no less than twice per day as indicated. I didn't find my teeth to be any more sensitive than usual, as some other people may have. After using up most of tube for these few weeks, I do not see any more difference since the first brush. A little disappointing, and certainly not 3 shades as stated. However, I will keep using this for another month or so, and hope to see more of a difference.

I was very excited when I purchased this product as Ive always wanted whiter teeth. it feels a little funny at first as the toothpaste heats up! Very different, not bad-just different. I found it whitened a tiny bit-I think this is great for everyday use however I think it would be best teamed up with another whitening product.

I was excited to try this product, and can sometimes be quite self conscious about my teeth, which aren't as white as i'd like them to be. I used this product for about 7 weeks, 3 weeks longer than they said to, and to be honest I couldn't really tell any different. I think this is one of those products that I would have had to use for a considerable amount of time (perhaps a few months) to have any kind of effect.

I found this product did whiten my teeth as it said it would. Probably about 2 - 3 shades lighter, this whitening toothpaste is one of the better ones I have come across. However, I did find it has some downsides. The main downside for me would have to be the fact I came out in pimples on my chin when using this product. I know of other girls who encountered similar issues, so know it is related to this product... not sure why though!

Have used this for a year or so with varied results. I found it made a big difference in the first few weeks and was pleased with the results however stopped after this but did maintain reasonably white teeth. I like the taste and find it makes my teeth feel cleaner than other toothpastes. Overall like this product but only buy it on sale as it is quite expensive

I used this for a few months, and I'd like to say it worked wonders, but it didn't. Did it whiten my teeth at all? Marginally, but not noticeably. Not enough for me to pay extra for it anyway. Disappointed! Their commercials look so impressive :( One day I'll just treat myself with a professional teeth whitening treatment instead!

I think I saw results with this toothpaste, but I can't guarantee that I did. I feel like my teeth may have brightened up slightly but they don't look necessarily 3 shades brighter than how they started.

I've been using the amount of time they recommend but with the results I don't think I'm sold either way.

It foams up like any other toothpaste and obviously it brushes your teeth just like you would expect.

It's a hit or miss for me.

I got this in a goody bag from chick's at flicks movie night. I was pretty stoked at the goody bag you get. The tube looks super high end in its shiney metallic red. It's not usual to rest if Colgate toothpaste. The tube sits flat on its flip top lid. The paste is normal in consistency the colour is white and the taste is not anything different from the plain Colgate. So unexpected. so the tube states that with four weeks use you will see white teeth. Whiter then usual. I beg to differ I've been using this for 4 weeks. And see not change and seem to feel the extra need of mouthwash as it feels like it's not cleaning my teeth enough. There is no fresh after taste absolutely nothing. So we're do all the powers lay? I don't know. The tube thought lasts 2 people in excess of 4 weeks. With brushing 3 x per day. I wasn't impressed at all and wouldn't pay the price for another one.

Really want to get pearly white teeth without taking the enamel off my teeth like many whiteners out there do. Noticed a minor colour change after 4 weeks. Will probably keep using as it is far cheaper than any prfoessional whitening service the dentists offer.

I am a bit disappointed as it does not whiten my teeth like I expected after 4 weeks continuously using it. The price is acceptable for a WHITENING toothpaste. But it did not do the job. Would not buy it again!