This is the regular toothpaste for our household. It is cost effective and does a good job, the kids also like the taste better than some of the others we have tried (when given a choice they will pick this one first). It is clean and fresh and not too overpowering taste. Texture is smooth, non-gritty and it foams up a storm.
It cleans well, in the sense that stains don't accumulate as I have found with other brands. The gel formulation means I don't gag as much when reaching my back teeth (this is a major issue for me). Plaque removal is pendant on toothbrush combination as I have found when using a softer brush on the kids it doesn't clean as well with the same effort going into brushing.
The minty freshness lasts well too but I would prefer brush three times a day rather than twice
I've bought this toothpaste a number of times. I like the look of the stripes and I like that it leaves you with fresh breath it's also budget friendly. However doesn't do anything to whiten my teeth and since I have used toothpastes that whiten my teeth I don't think I would be going for this however I wouldn't mind using it again if that's what's available