This is the regular toothpaste for our household. It is cost effective and does a good job, the kids also like the taste better than some of the others we have tried (when given a choice they will pick this one first). It is clean and fresh and not too overpowering taste. Texture is smooth, non-gritty and it foams up a storm.
It cleans well, in the sense that stains don't accumulate as I have found with other brands. The gel formulation means I don't gag as much when reaching my back teeth (this is a major issue for me). Plaque removal is pendant on toothbrush combination as I have found when using a softer brush on the kids it doesn't clean as well with the same effort going into brushing.
The minty freshness lasts well too but I would prefer brush three times a day rather than twice
This is a pretty decent, everyday toothpaste as it does everything you would expect of such a product. It squeezes out easily, feels nice on your teeth and has a delicious, minty flavour.
My mouth feels nice and fresh after using and I have had no problems with cavities or plaque build up so this must be doing something right.
The only downside is I have noticed no difference in whiteness of my teeth so I don't think it's doing anything there, but no other whitening toothpaste has done it for me either, so I wasn't expecting great things from that.
Overall, the price is good for what you get and one tube will last you a long while. A must have supermarket purchase!