ELF jumped on the BB craze with this BB Cream. I bought this around 6 months ago when I was trialling different BB Creams. At that stage I had only tried one Korean BB Cream, and had tried numerous Western BB Creams.
The packaging of this is really sleek and easy to hold in your hand. I like the way that it looks and it has a very functional pump which makes dispersing product easy. It is also easy to keep clean (I wiped it with a baby wipe after use), so you don't get that gross build up of product.
Unlike a lot of other BB Creams, this has 6 shade choices - which is ideal for those that may struggle to find an appropriate colour. I have this in the shade 'fair' - which is perfect for my light skin. I am not super pale so if you are extremely fair then I am not sure if this would be light enough (unless you put powder or similar over this).
Also unlike most western BB creams, the consistency of this is really thick - like most Korean BB Creams. Even though it is thick, the cream is easily blended out onto your skin and leaves your skin feeling fresh, looking slightly dewy and feeling hydrated.
I used my hands to apply and blend this out, although I also tried this with a brush and that also produced a nice finish. I just prefer to use my hands.
In conclusion, I do like this BB Cream and I think it is one of the best Western BB Creams on the market. However, I have a slight obsession with Korean cosmetics (their BB Creams in particular), so I won't repurchase this for myself - as I have a few Korean BB Creams that I love. In saying that though, if I were to buy a Western BB Cream - this would be the one I purchase. Also, I have purchased this for my sister and mum and they love it.
This is my go to bb cream and set as I would the foundation when I have the time though seems to do really well on its own. Glides on nicely and lasts in hot weather as well, the packaging is interesting but it's a good thing. Prefer the pump to squeezing bb creams and a lot cleaner too, anyone looking for a bb cream should get it and give it a try. There's not much I can say on how wonderful it is and affordable.