This comes in a slick looking tube and it's got one of of those odd looking wands that I've never really understood, fuller at both ends and thinner in the middle.
It's definitely one of those mascaras that builds on itself which I like as you then avoid all the black transfer to your brow bone.
After the first coat I was a little underwhelmed and then...on application of the 2nd coat my whole eye came to life. Thick natural looking lashes appeared and the 3rd coat topped it off perfectly.
They look natural and long and lush. WOW
I love this and will continue to wear it. If you like a natural looking long lash (and who doesn't?) This is for you.
I think mascara is the most important ingredient in my make up bag - and the one I'm fussiest about. I have quite long lashes and although mainly black, the tips of them are a lighter colour so without mascara my eyes look quite narrow. A friend once said to me that mascara is all about the shape of the wand - you find the shape that works for you and you'll never look back and thats exactly what this Maybelline product is for me - perfect. It opens up my eyes significantly with a dramatic look but not to dramatic that it can't be work everyday to work. I find some mascaras 'flop' during the day and the lashes start to droop, no such problems with this one. It was super easy to apply, not clumpy, dried quickly and was easy to remove with a make up wipe later in the day. Its my new absolutely favourite thing and I now have one in my handbag, and one in my make up bag so I'm never caught short.
Tips: For going out at night to get an even more dramatic look apply once to lashes, finish the rest of your make up, and apply another layer. Boom.