I think this came out quite recently, I remember seeing a poster of it and thinking, 'this looks promising!' So the adventurer in me decided to try it out even though I already have a couple staple mascaras.
The formula of this is very thin. It's almost liquid as opposed to the thicker gel like texture I'm used to. The only bad thing about this is that my lashes instantly lose their curl when I wear this. With thicker mascaras like One by One, my lashes can stay curled despite the mascara. This somehow makes my lashes flop back down again. And because I wear glasses, they end up sweeping all over my glasses like a mini black paint brush.
The applicator brush is a nice shape, with one side with short bristles and one side with longer bristles. The brush is a plastic one, and slightly curved to fit the shape of the eyelid. I really like the smaller side because it helps get into the base of my lashes and also my bottom lashes.
This isn't the best at staying. On days where I'm sweating a lot it'll start to smudge after a while. But for a day indoors with no major movement this is great.
Overall I think this is most suited to daytime use, when you don't want to have thick falsie like lashes. This gives a very natural look with slight volume. The only thing to beware of is it'll straighten out your lashes if they're curled.
If you aren't willing to spend a fortune on makeup, then I think this mascara is great value for money! And it really adds volume and seperates the lashes.