sadly i think a lot of things are overpriced and this is one of them.
i didn't like the brush. im very particular about them and this one felt cheap and stabby and hurt my eyes when applying.
the formula... was meh. ive had better, but ive had worse. wasnt dry but wasnt too wet either. didn't take too long to dry either which was nice, but it was long enough i could apply a second (or third!) coat.
my lashes weren't any longer than they normally are when i wear 'normal' mascara, nor did i notice anything fantastical about them. this also smeared about an hour into my day so, not cool. if it wasn't so expensive i wouldnt have minded, but here we are. wouldn't buy it again!
I've been using this for about two months now and I just can't get excited about it. It certainly does a perfectly good job at gliding on without clumps and staying on without flaking, but I think the results are a little too subtle for me and I just like a bit more drama from my mascara. I wear pretty heavy eye makeup on a daily basis and I'm all about the excessive volume and curl when it comes to mascara. My lashes are quite dark and long naturally, so I just don't see much improvement when I use this. The packaging is a very standard black tube with a very standard looking brush. It's one of those good old reliable designs that works. It's certainly not a bad mascara, but it's just not for me. This would probably be great for someone who's looking for a less "made up" look.