I am not a fan. Simple as that.
When I first opened it, the brush was an interesting shape, so I had hope that that would mean that my outer lashes would be HUGE. But unfortunately this product was nothing but disappointing.
First coat just gave the lashes a nice tint. But when I tried to apply one more, for that " continually buildable volume without clumps" that they advertised... all i got were clumps and stuck together lashes. Where was my volume???
Would not use this product again. Sorry Rimmel.
So I have to start with the disclaimer that I have a holy grail favourite mascara so this one had to live up to a lot. For the price it did pretty okish but I wouldn’t rebuy.
I REALLY wanted to focus on trialling the ‘build-ability’ this product claims to have. When I applied the first coat I was pleased enough, very subtle but a nice formula. I straight away start applying more coats and it did build up a bit, a pretty natural result. I generally like my mascara to have a bit more punch. The next day I applied one coat and then let it completely dry.. for like an hour.. before applying the next coat. This was a FAIL. The mascara on my eyelashes was super dry and I couldn’t drag the brush through very well to apply any more - this was the same to me as all other mascara if you try to ‘top up’ on dry mascara. I was disappointed by that, I thought a mascara you could build up on throughout the day seemed like a great idea!
The packaging is big thick and red, very rimmel, and the brush pretty standard although it did separate the lashes beautifully when applied normally.
Overall I’d say this is a nice natural mascara and I will certainly use it, but the revolutionary buildability... I didn’t see it.
Tips: I suggest not applying on dried eyelashes.. mine crumbled.