At first I was a bti sceptic, something so highly rated, what's the catch? And then I tried it out.. AMAZING. I personally don't like my brows being too dark (which was my problem with my old brow product) so I went for a shade lighter than the website recommends, and although I'm very happy with the shade I got, I possibly should have the darker shade but it still works.
Product lasts all day and provides great coverage, very easy to apply and doesn't smudge!! 100% does what it says!
It's worth the hype. I found the right shade for me and now I have my big beautiful eyebrows perfect every day. I also bought the brush that goes with it and combined they are the one product I could not live without. Easy to apply and perfect lines.
Tips: Don't use too much on your brush. A little goes a long way.