The formula is amazing its kind of like a gel, glides on nicely. Such an awesome feeling being able to rub my forehead and not end up with eyebrow on my hand ;) its waterproof so take allot of time in being precise with the product as its quite hard to get off.
I like how its buildable, wether you like your brows light and natural or dark and bold you can achieve these looks with just this product by using more or less.
I had a feeling this was going to be an amazing product, and I wasn't wrong. I already use the ABH brow pencil and brow wiz, and love those, but this product has altogether different pros. Firstly it's waterproof which is a bonus, and it lasts really well on my oily skin. I thought it was going to be hard to apply, given that I was used to pencils, but with a small angled brow brush I got it done in the same amount of time as using a pencil. I'm blonde, and the Taupe shade is the perfect ashy blonde colour for me. You don't need to use much at all so I can see it's going to last forever. The sturdy glass jar it comes in is straight up quality too. Highly recommend.