At first I was a bti sceptic, something so highly rated, what's the catch? And then I tried it out.. AMAZING. I personally don't like my brows being too dark (which was my problem with my old brow product) so I went for a shade lighter than the website recommends, and although I'm very happy with the shade I got, I possibly should have the darker shade but it still works.
Product lasts all day and provides great coverage, very easy to apply and doesn't smudge!! 100% does what it says!
I love Everything about this product, it is so super easy to use even my girlfriend could use it her first try (she's not big on makeup at all) she loved it so much we went back the same day for her to buy some. it does get dry I have noticed but it's an easy fix and only a minor down fall considering how well it works even when it has dried a little.