First I must say, I am pretty much in love with this product, I am a big fan of a strong defined brow, this baby gives me exactly what I want.
I have the shade Medium Brown ( I have light blonde hair with darker roots). I think you can use this product lightly for a more natural look, or be a lil heavy handed and give a bolder look. You must be confident with using a brush to do your brows, and be light handed to start with. A lil goes a long way, and too much can really be TOO MUCH!
The texture is almost between a mousse and a gel, its slightly hard but melts with friction (not heaps just moving the brush in the product). It dries to a smudge proof finish and lasts all day. I have slept with it on before and woken up late and not had to redo my brows and still they looked great. Its really smooth to apply and doesn't look cakey.
I have had my pot for two months and use it most days and have hardly made a dent in it. I feel like it will last me quite a while making it worth the money.
The packaging is nice too, its glass so has a nice weight to it and feels and looks expensive.
My mum brought this back for me from Sephora when she went to states and I've never been more in love with a product! It shapes and defines my eye brows perfectly and I love how it can be used to create a dramatic brow for nighttime wear but also a more subtle nature brow for everyday wear. Extremely versatile product and you also only need the smallest amount of product so it's definitely worth the money!
Tips: I dab my brush into the lid after putting product on it to help get off the excess and to stop it from applying too much product, also stops any wastage!