I bought this pencil out of desperation at all the previous brow products I had tried having a reddish tinge, which I find very unnatural on my skin.
Luckily for me, this is not reddish at all. It's a nice dark brown that applies easily and looks natural on my eyebrows. I use it to fill in the bulk of my brow after defining the edge with another (thinner) pencil. My only gripe is the included brush - I prefer a spoolie.
If you struggle to find a brown without obvious red - check this out.
I use this mostly on "no make up make up days" it's super quick and easy to use, with a very natural look
The formula is very soft and creamy so glides on nicely and then I gently buff it with the brush. I have the colour soft blonde which is way lighter than my natural brows but I actually prefer getting a shade down as that way you can't really over fill them and dancing up with drag queen brows.
Tips: use light feather strokes then lightly blend with brush end