This was the first ever brush cleaner I have ever used and was really unsure what to expect from this as it was quite cheap compared to other brands.
I was shocked when I first received this product as it is such a small bottle and I was expecting bigger. I do love how it comes in a dark transparent bottle which makes it easy to see how much product is left. Also, how you get the product is neat as you can control the amount instead of accidentally tipping out o much.
The results however when using this brush shampoo was amazing as it removes stains from your brushes instantly. I have found that my brushes have kept there shape well and are super soft.
I really love the scent of this product as it isn't overpowering like Baby Shampoo and the scent doesn't linger on your brushes.
Before this I had never used a brush shampoo before, thinking of it as an unnecessary product. I picked this up from Kmart when doing an ELF shop although you can get it for much cheaper online.
I really like the packaging. At first I thought the bottle was rather small for a shampoo but I've had mine for over six months and still have some left, you really don't need to use a lot. I like the semi-transparent, dark plastic bottle as it allows you to see how much product you have left and the cap is great for dispensing as much or as little product as you like.
The formula itself is a clear, unscented gel. A little goes a long way and it works well with warm water to easily remove the make-up from my brushes.
I know I could make my own brush cleaner but I'm more than satisfied with e.l.f's and I will be repurchasing again.
Tips: Wash and dry your brushes upside down to avoid getting water into the ferrel. I find my brushes only need cleaning on top so there isn't a need to fully submerge them.