I really love this brush. Really Really. To be honest I purchased it because I needed a new one and it was really reasonably priced $14 at Kmart! Upon getting it home it is ridiculously soft and nice to use. My flatmates have also gone out and got their own - especially after I got fairly protective due to makeup theives in the house!
I love that ELF products are PETA approved and animal friendly.
When my last kabuki brush died (I can't even remember where I got it from, it was that old) I was so sad as it picked up product with ease and applied it well. Thankfully at the time I managed to get a Kabuki brush as part of an Elizabeth Arden set from BR's fabulous vault. It was lovely and soft but for some reason the product just never made it on to my cheeks (I use Kabuki for blusher mainly). So I thought it was my new blusher being average. Then I tried it with my old blusher and it still didn't apply that well. Clearly it was the brush - the search continued. So after reading the reviews of the e.l.f Kabuki Face Brush on iherb I decided to splash out a few dollars ($6US) and give it a go. And I'm so glad I did because it's amazing. It picks up colour beautifully and applies it to the face easily. I love a rosy glow and this brush gives me one. It's also nice and soft! Great product - amazing price - what's not to love?