As seems usual with me when doing an iherb order I always have a quick look around the elf section. The makeup is just so cheap! I love trying new things so a couple of dollars here and there for the chance to find an awesome product isn't that bad! It is like the makeup lovers gambling.
The packaging of this mascara is lovely. Super nice for travelling as it is long and thin. The tube is just round and shiny black plastic. The name is in silver on the side but I'm sure that will rub off with a few uses, but that is no big deal for me.
The wand is fibres in a swirl. Not great for adding volume, but this doesn't advertise itself on that. The formula is incredibly thick and dry. This does what it says in the defining feature. It separated my lashes nicely, but the formula isn't particularly black so they just look extremely natural. As for lengthening... not really. This mascara creates incredibly natural lashes, to the degree where you wonder why you are wearing mascara at all. This wears all day and does smudge a wee bit by the end of the day, but is easy to remove.
Really this mascara doesn't do much for me at all. It may be cheap, but it doesn't do much for even the little amount of money you spend on it.
I purchased this product along with many other e.l.f products from iherb.com. It was only $3 which is the standard price on that website.
I found the mascara bottle to be slightly smaller than most mascaras but that's okay considering the low price. It has a typical size applicator wand.
I am a huge fan of e.l.f products and own many but sadly this particular product is not going to get the same raving review from me. I found the consistency to be very dry and hard to apply, even after attempting to reapplying numerous times, I found it to not 'stick' to my lashes due to it being too dry to apply. Needless to say that I gave up and have not brought this again.
I personally wouldn't recommend the mascara but if you go through my other e.l.f reviews, I defiantly would recommend their other products.