I recently purchased one of these in Rich Red and oh my gosh, it is my new favourite (it's the lippy I'm wearing in my profile pic).
The packaging is super chic and it feels like it should be so much more expensive that what it is. Initially I was very nervous about putting it on as it's like a really skinny crayon and I am ham fisted at the best of times.
What I ended up doing is lining my lips with it - being VERY careful not to get all shaky as it's super pigmented and I wanted to look classy not clown-y. Then once my lips were lined I filled them in. Then to really ramp up the red I repeated the line and fill.
Did it stay on? Did it what! It survived sandwich eating, coffee drinking and toddler smooching and by the end of the day it was still on my lips - albeit more pinky than red, but still pretty!
What makes this lippy top of the pops for me is that it didn't dry my lips out at all. In fact they felt moisturised as promised.
For the price this products is a must-have and I'm looking forward to buying other colours in the range :)
I only own one of these - in rich red. I got this directly from the ELF website and it was US $1.50 (I got it during a 50% off sale, so RRP is US $3.00 on there).
The shade I got is 'rich red' - which, as the name suggests, is a rich, vibrant blood red.
Unlike other lipsticks, the packaging for this is long and thin. You twist the end of the lipstick up to disperse the product and apply it like any other lipstick.
The formula is slightly dry and a little stiff but definitely useable and not difficult to work with. The pigmentation is insanely high and very true matte.
Because it is a matte lipstick, you probably want to prime your lips before applying this - or apply a lip balm. I haven't found this supremely drying but I do like to prime my lips before wearing this as they are quite dry naturally.
A hidden feature of these is that you can pull the bottom off them and inside is a sharpener for them! I think this is really awesome and makes it super easy if you stash this in your handbag or take it when traveling.
Overall I think that for the price these are a steal and I am definitely heading over to iherb to purchase more.