I like ELF. This was the first primer I ever bough after watching a girl on YouTube, and she showed off ELF and I couldn't believe how cheap everything was! I purchased my bottle off of iHerb (which I found at the same time as ELF, dangerous). I paid about $6 or $7 USD.
The bottle is white with a clear lid and white and silver pump. If you look at the bottom you can see the little pump thing that pushes the product up. The product itself is a clear and gel like, and applies like a dream. My face is so soft! I let this sink in for a few minutes before applying any foundation.
I find it holds my foundation fairly well over the day, with only a bit of wear in tear in places like around my nose, or mouth. I really like this primer and I would gladly buy it again!
This has to be the weirdest feeling primer I have used..... It feels like a powder.. but it also feels like it never sets/dries? It definitely does what it says but I feel like you have to wait a while before applying foundation over top of it due to the fact that it still feels wet, and it feels like it clogs my pores a little. Good product but for me, the way that it feel once on lets it down.