I picked this product up from farmers last year, when I became aware of the brand 'Essence'. I chose to purchase it over other mascaras because it had a low price, but didn't look "immature" (ie look like children's makeup), and because it was waterproof which I prefer. Most certainly was not disappointed, and have been using this product ever since!
It does need multiple layers applied to the lashes (or at least it does to get it to my level of satisfaction), however this isn't an issue for me as it doesn't take a lot of time up in the morning. It's not one that I would recommend if you are wanting particularly dramatic lashes, however if you aren't wanting a dramatic look, then this mascara is great!
Waterproof is extremely helpful, doesn't come off in the rain, during a workout (running) etc. Only time I've found it to come off is when I rub my eyes, which is only to be expected for mascara!
Packaging is good. The dark colour means that stains don't show and it overall has a cleaner look, which is something I prefer over bottles/products that show dirt easily.
Overall would recommend to those looking for a basic, cheap mascara and isn't wanting something too dramatic.
Amazing product especially for the price! Have brought more, it's super easy to apply and no clumping!