For those who know me, Maybelline is my favourite drugstore brand and my fave-of-all-time brand for mascaras. In saying that, I had considerably high expectations for this mascara... which was, sadly, not met.
Firstly, the packaging is reflective - not to the point it can act as an emergency mirror, but think more of circus/distorted mirrors. It's quite cylinder and the size reminds me of Too Faced's Better Than Sex mascara. The wand also reminds me a little of BTS, but just a bit smaller.
In terms of its effects, I do believe it does thicken and lengthen my lashes without clumping, but the "falsies lift" and "dramatic volume" are where this falls flat. I was disappointed, even after layering multiple coats, it wasn't giving me the volume it so enthusiastically boasts about. The "lifting" also isn't something to praise as I feel like, throughout the day, my lashes don't hold - they don't necessarily droop, but they definitely aren't as high as when the day first started. Compared to other mascaras, that do actually prove their claims of holding the 'lift' the entire day.
To put another damper on things, at the end of a work day, I found a smidge of darkness under my eyes and flaking, which isn't enough to be noticeable to the naked eye, but is obviously not something you'd want if you're looking to go to a special event with full glam on.
On the plus side, it was super easy to remove especially after double-cleansing and I appreciate the fact it didn't leave me with panda eyes unlike other mascaras where you need to rub your face raw to remove all the remnants.
All in all, would I purchase myself? No. There are absolutely far better mascaras on Maybelline's shelf that easily surpass this in terms of volume and lift. However, I will continue to use this as a backup mascara if I do need a quick boost of volume and length.
I was lucky to be able to review this as part of the trial team, and I must say this didn't blow my socks off.
My first impressions were that the packaging is nice, a classic of Maybelline and the design of the brush is definitely one of my favourites—prior to this test I had been using the Revlon Ultra Volume Mascara (pink lid).
When first opening, I noticed the formula is a lot thicker than my normal 'go-to' mascara. I found that it was easy to apply the first coat, however, the second coat can go clumpy quickly. I prefer a second coat, however, it may not be necessary considering the formula is quite thick.
Wear test: the mascara wore well throughout the day and I didn't notice any flaking or loss of volume, I did notice that it was heavier on the lashes.
Overall, it was a nice mascara, however, it didn't blow my socks off, maybe with a bit more use, I'll like it ;)
Tips: I found wiping off some of the excess mascara helped the application