Have been looking for a white pencil for sometime now and found this on a recent shopping trip. Brand is affordable and cruelty free. Packaging is plain white (same shade as the liner) with a white angled lid.
Formula is relatively creamy. Goes on quite pigmented but doesn't last long. Applied this liner to under eye area just over 3 and a half hours ago and it's much disappeared. I was hoping to have a liner that would be like long lasting for my work day (9+hours). However this does not stand up to it.
It's very affordable so for that price I can't be too bummed about it. I have used several products from this brand now and over all have been quite impressed. This particular product feels like a hit and miss. I am not likely to repurchase this once I have finished it up.
I love Essence eyeliner. It is so cheap but works just as well as other more expensive alternatives.
For my day to day black eyeliner I prefer the twist style to the pencil, but I will get this one if I can't get my usual eyeliner as it is still effective. I'm just not a huge fan of pencil.
But when I want to try colored eyeliner this is my pick as at $2.25 if you wear it once you've got your money's worth (and I definitely wear them more than once).
I find these pencils wear all day long and aren't particularly smudgy. They perform just like other eyeliner pencils I have used. The color range isn't huge, but enough to cover the main colors I want.
Discovering Essence has saved me a lot of money on eyeliner.