I am so happy that I got this product because I have always struggled with applying liquid eyeliner and this gel liner is so much easier to apply yet it gives the same bold liner look that is achieved with liquid eyeliner. It still takes me a little bit of time to apply as I am still getting use to lining my upper lash line therefore I cannot wear this on a daily basis and need to set aside time in my routine to add this eyeliner.
The brush that it comes with is great to apply this gel liner with. I have also tried using my own brush that I already had and that works well too. It really depends on what is easiest for you to apply with. When I run out I will definitely be repurchasing this product as it has not failed me yet.
I bought this solely because I had not yet found a pencil eyeliner that would apply nicely to my tightline.
I don't use the brush it comes with, rather I apply it with the angled brush from the Real Techniques starter set as I find the shape of the brush is better for getting in to the inner corner.
The formula is very creamy and pigmented. It's properly black, not a dark grey colour like some other Maybelline eyeliners are.
Once on it lasts all day (though it does smudge initially into my waterline) and gives great definition. I have not tried it on my upper lash line, largely because I am not feeling eyeliner on the lash line lately.
I use it every day and cannot see it running out or drying up any time soon! Love this stuff.
Tips: Try it for tightlining the upper lash line - it gives definition to the eyes and makes such a difference.