I bought this in the Jasmine shade, which is a rich pinky-plum. It's a lovely shade that has good depth and pigment but without looking too harsh. Beautiful. It also feels so nice on. It's a very creamy texture that feels softer and more moisturizing than a lot of lipsticks I've used. However, I do still add a super-hydrating balm/gloss over the top as well, like I do with all my lipsticks, because I have really dry skin.
Pretty good staying power, comfortable, hydrating and oh so pretty. I liked it the moment I tried it - and immediately went and bought one for my mum.
The best shade ever is Blossom- I currently have 5 of them in different bags and purses. These are so soft, creamy and comfortable to wear. They give a great shiny finish and make the lips look lovely and healthy (slightly plumped maybe because of the shine?) They aren't super long lasting, but don't claim to be so I don't mind reapplying. They come in a beautiful range of shades as well.
Tips: Don't leave them in your car- they will melt!