I was super stoked to be selected to trial this system. I admit, I've never used false lashes before and also tend to stay away from liquid eyeliner as I'm very much a novice, but I was determined to give this system a go.
Firstly, the packaging. Both components come in black cardboard packaging with instructions on the back. The eyeliner has a gold lid, which definitely speaks to the glam side of things. The lashes themselves are in flimsy plastic packaging, but do have a resusable clear plastic cover. They are also handily marked Left or Right.
The cardboard packaging suggests that the lashes be sized up against your eyes so you can trim them if they are too long, but this will be extremely difficult as you are liable to trim off the magnets at the end. Luckily, this wasn't an issue for me.
The eyeliner is surprisingly easy to apply as it has a very fine tip and it is super pigmented. The formula seems quite watery, as bubbles appear on the applicator as you pull it out of the bottle, but I didn’t experience any dripping. The liner has to be applied in a relatively thick line and allowed to dry for 60 seconds. Then it should be a simple click and go for the lashes. Unfortunately, not so simple. I found it was especially hard getting them to stick on the inner eye, so that I would be applying more eyeliner to try and get the adhesion. I found the middle magnet was the most reliable, and the two outer magnets would often pop off and wouldn’t be stuck back down except with the application of more liner. Often they would also pull the liner off, creating gaps.
Once they were on, they did look good. I got the Willow version and found that they were darker than my own lashes so didn’t bother with mascara. As long as you have applied them near your natural lash line, the magnets aren’t very noticeable. They are also very easy to remove.
Overall, I was disappointed in this system. It’s a really cool idea, and I like that the lashes are reusable, but there needs to be some refining. A stronger formula, or a magnet line on the lashes themselves perhaps.
I found these look cute once you get them on. But getting them on is difficult. I had to put quite a few layers of the eyeliner on for them to stick and I found that the ends wouldn’t stick down. They kept flicking up and I had to really put force on them to get them to stay in place. I felt they weren’t as close to the lash line as I’d like and there was a small gap between my natural eyelashes and the fake ones. It would be good if there was a magnet mascara or if the magnets were completely along the eyelash rather than in 3 places. I also found that eyeshadow made them come unstuck and I had to keep adjusting them because of this.
Tips: Put eyeshadow on first and then mascara. Once dry, put eyeliner on and then the eyelashes.