I have mixed thoughts on this product, I got caught up in all the hype I must admit, I wanted some vixen red lips that didn't budge. What I didn't consider was matte lips and I don't get on much, while it looks great on others I just don't seem to be able to pull it off! I have red velvet and while I adore the colour the formula wasn't really what I expected. It was very watery which made it really hard for me to apply, no matter what I get a stupid amount on my teeth! A little goes a long way so I think you need to apply with a lip brush to get a neat job. Once dry (I feel it takes awhile) it is very long lasting. Overall it was an impulse buy which just doesn't suit my preference. I think I'll stick to the lipsticks in future.
UPDATE: I am not sure if it's because mine has been exposed to the air but the formula has changed slightly, it's a lot easier to apply now, not so watery. So it's not quite as nightmarish to apply anymore which is great!
I have to agree with those who didn't entirely love the product. It took me a couple of goes to decide that I would in fact use it, but I don't think I'd buy it again. I purchased Suedeberry, the colour is a really beautiful subtle red, I don't dislike the colour at all it is a beautiful change from intense red's, and a step up from light pinks. It is very wet when you first apply it, I now only apply the most minimal amount and then smooth that across my lips, it really does go far! In saying that unless I use two coats I find that it dries too opaque. But I found that it took a little longer than expected to dry, and while it does look matte, it is very sticky on my lips so it isn't the nicest feeling. However, staying power is great! And I have decided it smells like Creaming Soda so to be honest I kind of just want to eat it :))
Tips: I had a much better result using a similarly colored lip pencil, especially because it is a slippery mess when you first apply + two coats to ensure full coverage.