The colour of this lipstick (lippy, I suppose, seeing as it's not actually a stick) is brilliant. I'm crazy about it. It's vibrant and it has a blue shimmer and it's really that stand-out vivid purple you've always wanted. It's fairly well pigmented and it stains your lips so it wears quite well. The packaging, like all things Lush, is beautiful - and almost entirely recyclable. It's also, being Lush, totally eco- and animal-friendly, generally ethically produced, all that good stuff that Lush stands for and I love.
Unfortunately, there are some downsides: while being well pigmented, I found the formula quite streaky. This persisted until I had built it up to about three coats (more in some areas of my lips). The formula starts off glossy but dries to be quite chalky, and at this point definitely does not feel hydrating. This could possibly be solved by using lipbalm on a cotton tip over the top of the dried shade, however. I am also really not a fan of the application method: a doe's foot. If that's your thing, great - but it isn't mine, and I found application unnecessarily fiddly.
Overall - a great colour that I am happy to wear when I have a little extra time for fiddling about with the applicator, but I probably wouldn't go out of my way to buy Lush lippy when I can find colour dupes in conventional lipstick form.
I was quite disappointed trying this because I absolutely lovedl the color as purple is my favorite but I just could not pull it off.. I felt it didn't suit my tone of skin.. I felt this was more of a shimmery lip gloss with a purple tinge.. Although with several coats it looked a lot better and more intense.. The smell wasn't that nice but bearable :) .. I would recommend this to someone who likes to experiment with lipsticks.. I'm one for reds nudes etc not really purples blues greens etc.. I think I would prefer this as a go on liquid dry up matte lipstick.