I brought this foundation as MAC has a shade which matches my skin tone, which is quite hard to do. I liked the idea of it being matte and having build-able coverage. All this on top of the fact that it is a well known foundation made me buy it straight away.
I find the formula reasonably runny, but not enough for it to be a problem. I apply my foundation with a flat top kabuki and stipple or buff it in. I find I do one layer, then build on any places I feel I need more coverage. I always use a primer with this, as well as concealer and powder to set it (I do this with every foundation I use). It does have a good matte finish, but it can oxidise on my skin, which is not a problem as I find I always match my foundation still.
It covers any imperfections and I find that it does make my skin look more flawless. But I do have problematic pores which can sometimes show. This foundation lasts on my oily skin for about 5-6 hours before I need to powder (which is quite an accomplishment for a foundation on my skin). I find that with blotting about 2 times a day and powdering, this foundation can last for over 12 hours!
I definitely will be repurchasing this foundation again as I have fallen in love with it.
I have only just started using this and I love it. It gives me full coverage and lasts all day. I use NW20 and it perfectly matches my skin tone and makes me look flawless. They blend easily whether you use your fingers or a brush. A little goes a long way. This is my holy grail of foundation!