I recently received this from a family member from England, as it is not available in New Zealand - as far as I know, anyway. I have been waiting to try this concealer for such a long time after hearing such great things about it, and it is definitely worth the hype! It is great coverage for me, as my under eye are isn't too dark, it brightens, doesn't crease (when it is set with a powder) and it is so much fun to apply, the applicator is nothing like anything I've seen before. I absolutely love this concealer, and will repurchase online as soon as I run out.
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Maybelline Instant Age Rewind Eraser Dark Circles
Active Formula and Micro-Corrector Applicator erase dark circles, puffiness and fine lines instantly. Awarded the 2012 Gold Good Housekeeping Seal in Beauty & Anti-Aging.
• Micro-Corrector Applicator micro-fills and smoothes.
• Active formula with Haloxyl reduces the look of puffiness and shadows while fading the appearance of under-eye circles.
• Apply neutralizer shade for extreme dark circles.
• Brightener shade adds a luminous touch.
Website http://www.maybelline.com
Reviews
Tips: Set with a powder as it may crease under your eyes.
You cannot go wrong with this concealer-I LOVE IT!!!! Im surprised to not it have a greater overall average but its a FIVE PLUS STARS FROM ME!!! I bought it cos because a lot of youtubers were giving it the thumbs up and I do not regret buying this at all. Great applicator, great coverage, long lasting!! Maybelline concealers are a def must have for your makeup bag :D
This is also one of the products I use in the mornings or any time of the day,I never put foundation under my eyes so when I put my foundation on,i dab this product under each eye and the corners of my eyes and dab in with my ring finger,it comes in a plastic tube with a sponge on the top as the applicator,you twist the tube and the product comes into the sponge ready to use,after I have dabbed it in ,my undereye area is instantly brightened,like a highlighter ,it does not sink into my fine lines (being 47 I have a few) but I set with a powder and and my foundation/highlight is done,it's a creamy product and you do not need to use a lot,I would recomend to others
Tips: Use your ring finer to dab it into your undereye area
This is my go-to under eye concealer. I got someone to buy this from America last year as it wasn't available here yet and I've loved it ever since. It's such a great concealer and it definitely brightens the area. Although it looks unhygienic, I actually like the sponge applicator as it feels nice and smooth on the skin. I think it spreads the concealer out nicely too compared to doe-foot applicators. This concealer has great coverage and doesn't turn out cakey on the skin. I love this and will repurchase when I run out.
I love this concealer! Very thin and easy to blend but has great coverage, especially for dark undereyes. Range of shades for different skin tones, as well as neutralising and brightening. I do wish the packaging was different, i don't particularly like the little sponge on the top - it soaks up a lot of product that i would rather be using! However, the great formula of the product itself makes it worth it still.
I'd heard lots of great reviews about this ages ago, but hadn't been able to buy it here in New Zealand. Earlier this year, I bought it online and I absolutely love it!! I think it's still unavailable here in NZ, but I could be wrong?
It's a great highlighting concealer, but it also has good coverage. I wouldn't say full coverage, but medium and it can be built on. I don't use it for spots - just my under-eye area. It's easy to blend and it feels good on my skin. It does crease if I don't set it with a powder.
I wouldn't say I like the sponge-tip applicator, but I don't mind it either. I think it makes it really easy to apply and good for travelling. It is anti-bacterial and it's supposed to stop the spread of germs, but there's something about it that just seems unhygienic to me.
Overall, amazing concealer! Really glad I purchased this, even if I am a bit late on the trend.
Tips: Set with a clear, translucent powder
I have looked for years for a concealer than actually concealed my insomniac dark circles. This little tube is like Michelangelo painting a fresco on your face. It lights up my face like a halo but not in a too-much-highlighter way. The little sponge applicator applies a luminous veil over your darkest (eye) days. I've also used it to cover blemishes really effectively. It took me a while to find as word has spread of its miraculous properties so I recommend grabbing it on sight. It really is one of these 'great drugstore finds' we all love finding.
Tips: Like other illuminating concealers- it is awesome for any dark or blemished areas.
I'm not sure whether this product is still available in NZ stores - I haven't seen it in supermarkets or Farmers in quite awhile and this product is no longer on the maybelline nz website. You might still be able to find it a discount beauty stores. I stocked up on this product when I went to Canada because I LOVE it. Best concealer I have ever used.
Most concealers feel and look quite cakey under my eyes unless I use a cream directly before applying. This is a pain because then my concealer doesn't set very well so it's not long lasting. Maybelline Instant Age Rewind to the rescue. The formula is smooth, creamy and light. It blends very easily into my skin and leaves a smooth finish. Creasing has never been an issue.
Sponge applicator - I have read some criticism about this. Some claim that its unhygienic etc and I'm sure if you are a professional makeup artist this might be an issue. For personal use I think it's fine. I like the sponge applicator because I feel like it slowly applies the product so you don't end up with an abundance of concealer on your face and then annoyed at yourself for wasting product.
Does it cover dark circles? YES. To prove my point. My daughter didn't sleep more than 40 minutes at a time until she was 8 weeks old. So I was very sleep deprived and had the darkest under eye circles imaginable. I took her to the doctor for a check up and 4 different people told me I looked great and so alert, followed by "You must be sleeping well". I knew then and there that this concealer would be my holy grail.
Basically - Amazing product and great value for money.
I love this concealer so much! It has a thicker consistancy, and I would say it has a medium but buildable coverage. Blends out very easily and doesn’t feel to heavy under the eyes. It covers my dark circles pretty dang well. One of the only things I don’t like about the product is the packaging. I don’t like the sponge applicator too much as I feel like it can get pretty unhygienic using it straight on the skin all the time, and using a brush to get the product off the sponge doesn’t work too well. The other thing I don’t like is I can’t find it in New Zealand anymore!!! I have to buy it overseas which isn’t cool!
This has such a light consistency and it doesn't crease at all! It's lightly salmon toned so it corrects those annoying dark circles. I feel like I can't put on makeup without it, it makes me look awake and bright. I don't really like the packaging, mine broke really easily and a lot of the product gets stuck inside it, but I still love it and will keep repurchasing!