I've had some less than amazing experiences previously with cream eyeshadows that just didn't fit the bill, but after hearing so much hype about Maybelline's Colour Tattoos I had to give them a go.
I have this in 3 metallic shades - Bad To The Bronze, Eternal Gold and Permanent Taupe. They're all very pigmented, eye-catching hues that give really good colour payoff. I normally apply eyeshadow using a brush, but I found these work best applied using my finger.
I'm also not normally a fan of pot-style packaging but it does work well with this product, letting you easily see how at a glance which shadow is which. They're also good if you're looking at a versatile product to take away with you as the packaging is really sturdy. I often use these when I'm in a hurry for a quick pop of colour.
In terms of longevity, I'm not sure whether these would last '24 hours' as I haven't attempted to wear them that long but I find the colour wears well without creasing all through the day.
For the price you pay you get sooo much product and you really don't need to use a lot of colour, so I can see this lasting a long time - really great value for money and I highly recommend you try them if you haven't already!
The colour tattoos have been raved abot but i found they're only good for one thing and one thing only. A base colour. They do make your eyeshadws last longer and they have a good, not great colour payoff. Bu the blendability is not great and they can be a bit of a pain in the butt to apply. Overall I'm happier with other cream eyeshadows that have more blendability for the same colour payoff.
Tips: Use only as a base coat.