To be honest i am skeptical with all new products i try, especially ones i can buy from the supermarket. But honestly i love this concealer, i love the consistency i love its blend ability and the coverage.
I have seen a few reviews of this product and they havent been that great, however the users were frequents of high end products or more expensive ones like Nars's creamy concealer (name?).
However i love it! its perfect to blend with your fingers and it is perfect to blend with a stipple brush as well. And it reacts really well to powder to set the concealer and so far it hasnt creased during the day (just checked my bags as we speak) Would definitely buy this one again!
I have tried nearly all the fit me products, this and the powder would be my favorite out of the range available. I find that this is great to apply over my makeup under my eyes to brighten and conceal darker circles that the foundation doesn't quite cover. My only issue as it separated fast in the pack, needed to be shaken as was a bit watery but I may just have brought an old or dud one. This is very affordable, I paid $7 off a fb site, and looks good with the others in its set.