This mascara was my go-to for years. I found the brush was easy to use (some brushes do an amazing job, but are darned hard to use!) and the formula never clumped. The formula was pretty good about not smudging and it didn't dry out.
Did I look like I was wearing falsies or naturally had eyelashes to dye for (see what I did there??)? No. Did it coat my lashes and frame my face without smudging or otherwise drawing attention to itself? Yes. Win!
I tried this because I saw a friend wearing it and it made her lashes look fantastic. It had already been on my 'to try' list and her look convinced me it was worth trying.
On me however, it was a bit more average. The mascara felt fairly standard for a Maybelline mascara and gave me roughly the average length lashes I get with a Maybelline mascara. When I applied lots and lots of coats I could get a more significant amount of length and a bit of volume, but with that many coats of mascara, my lashes also felt a bit heavy and gluggy.
In terms of clumping, I wouldn't say they never clumped, but they didn't clump a lot which was good. In fact overall I didn't really feel this mascara thickened the lashes which I think contributed to the lack of clumps.
Packaging-wise its a bright, simple design that is eye catching and classic.
The mascara itself does have potential, but you need to already have long lashes to discover that potential to some extent.