Surely a cheaper drug store brand of mascara wouldn't do what all those high end expensive ones would?! I was skeptical but after reading the glowing reviews in BR on this I HAD to try it for myself. I am always on the look out for a great mascara that will make my 'hardly there' lashes make people want to stand up and pay attention.
The packaging! Omigoodness you can't get much sexier and girly than this tube. It's a pastel pink/purple which screams feminine to me. It's sleek and fits perfectly in any makeup bag for when you are on the run. The wand itself excites me most of all. It is curved to my eye shape which allows me to distribute the mascara evenly and precisely. It even curls my lashes a tad while I apply it, The wand holds just the right amount of product without grabbing too much or having the goopy mess on the tip like some mascaras do.
I start at the root of my lashes and wriggle the wand up through them to ensure that all lashes get a good coating of this black magic. I do two coats to make sure that I have all the oomph I need and want. I do the same to the wispy bottom lashes. After I am finished I look like I have dolly lashes! WHOA! In love already!
What I love most about this mascara besides the obvious performance is that it doesn't dry hard on my lashes. It remains soft and it doesn't clump my lashes together. It keeps them separate and shows volume as well as length. It lasts all day long without smudging or washing off in the rain! I have a new best friend and at $23 it will be BFF's!!
My eyelashes have never looked so big! Love this stuff! I have very small lashes so I never get my hopes up when it comes to trying new mascaras but this one is by far better than any others I've ever tried. I've already recommended it to friends and family who have gone out and bought it and also love it. This is my new holey Grail mascara.
Tips: I found it looks better if you put it on with a very light hand. Don't pile it on. Just a little at a time, slowly.