The shade I am reviewing is 'Keep Up the Flame'. As the name suggests, this is a fiery red colour.
This promises to last on your lips for 24 hours... it doesn't. I purchased this to wear to my sister's 21st party as I was going as Morticia. Thus I needed an extremely long-lasting red lipstick that would endure drinking and hours without touchups.
This does last longer on my lips than traditional lipstick, but I noticed it starts to degrade around the 3 hour when drinking. Without drinking or eating I can get another 2 or so hours wear out of it before having to touch it up.
This comes with a doe foot applicatior which I find super easy to use, and on the other end is a clear gloss that seals the lipstick. I like the idea and the gloss is really comfortable to use and wear.
What I didn't like about this is that it definitely didn't stay on as long as it claimed to, and it did dry my lips up a bit.
The pigmentation is good for the first hour or so, but then starts to fade away which I find a little annoying.
Overall I think this is average and I wouldn't purchase it again. I think you can get better lipsticks for a smaller price, that perform better.
Great product if you want a lipstick which lasts all day. I used it for a few weeks but then my lips became very dry. I loved the fact that I didn't have to re apply but in the end I didn't like the way my lips felt. I think you are meant to keep applying the gloss but then the lipstick becomes a bit flakey
Tips: I wouldn't recommend it unless you alternate with a moisturising lipstick