I really disliked this lipstick. I bought it in 'Cherry' as I love a good cherry-hued lippy and I was attracted by the idea of a long lasting liquid lipstick.
It comes in a double-ended tube with the lip colour at one end and a clear conditioning balm on the other end, which you apply after the colour to seal it in and leave your lips supple.
You apply this with a doe-foot applicator which it allows it to glide on easily. The colour is pretty pigmented, and once I sealed it with the balm it left my lips feeling soft and looking great.
This didn't last long though, I found as soon as the balm wore off which was pretty quick, my lips felt very disgusting and dry. If they could feel dry AND sticky, that would be how I'd describe it! I just wanted to wipe the colour off my lips.
I also didn't find the colour particular long-lasting overall, definately not the 24 hours it said it would. I found that like most lippies it faded first in the centre, leaving me with patchy colour that began to flake off.
I think there's so many alternatives if you're after a long-lasting colour now and I would definately not re-purchase or recommend this particular one.
The shade I am reviewing is 'Keep Up the Flame'. As the name suggests, this is a fiery red colour.
This promises to last on your lips for 24 hours... it doesn't. I purchased this to wear to my sister's 21st party as I was going as Morticia. Thus I needed an extremely long-lasting red lipstick that would endure drinking and hours without touchups.
This does last longer on my lips than traditional lipstick, but I noticed it starts to degrade around the 3 hour when drinking. Without drinking or eating I can get another 2 or so hours wear out of it before having to touch it up.
This comes with a doe foot applicatior which I find super easy to use, and on the other end is a clear gloss that seals the lipstick. I like the idea and the gloss is really comfortable to use and wear.
What I didn't like about this is that it definitely didn't stay on as long as it claimed to, and it did dry my lips up a bit.
The pigmentation is good for the first hour or so, but then starts to fade away which I find a little annoying.
Overall I think this is average and I wouldn't purchase it again. I think you can get better lipsticks for a smaller price, that perform better.