When applying liquid foundation I usually just use my fingers, so this was how I first tried the product (after applying a water based illuminating primer). It was much runnier than I expected - almost too runny to the point where I was worried it would drip off my finger everywhere! Then, applying it on my face I felt like I wasn't getting great coverage on my nose/chin area. It looked like low to medium coverage, and I felt like one pump wasn't enough (but then if I added more, it felt like the coverage wasn't building up in an even way anyway).
I decided to switch it up and tried applying it with a brush - much better! It meant the thin consistency wasn't an issue and it also seemed to apply more evenly and looked at least medium coverage from one pump. Applying with a brush made it sit much more nicely on my skin, however I noticed a bit of splitting on my cheeks and nose which happens very rarely when I apply foundation. Unfortunately it also seemed to emphasise the pores on my cheeks.
The packaging is sturdy and sleek and I like the pump applicator. I think it will be pretty easy to keep the area clean/avoid product build up. I didn't detect a scent, so if there was one it wasn't off putting.
In terms of the 30 hour stay claim, I always need to apply a layer of powder after liquid foundation as my skin gets quite oily. The only way I would get even close to 30 hour wear with this foundation would be with at least two applications of powder on top (one when I originally apply my make up, and one later in the day when my skin gets shiny). If you don't have oily skin, you could probably get at least half way to the 30 hour claim if you applied one to two pumps with a brush. I don't think there is any way I would be able to test the 30 hour claim as I would only need to wear a foundation for that long if I was planning on a night out - and I wouldn't wear this for a night out as it just isn't enough coverage and doesn't sit nicely enough on my skin.
The fact that the claim is up to 30 hours wear is quite disappointing, however overall it is a good price for a decent daily wear foundation. I wouldn't use it without the powder, and I wouldn't use it for special occasions. Therefore, I wouldn't buy it again as I have found nicer daily wear foundations that I can easily apply with my fingers.
This foundation goes on beautifully and blends in effortlessly. I tried it over a few different moisturisers and SPF products and it worked well. I was very impressed with its longevity and how it stayed looking fresh and provided full coverage all day! I even got caught in a light rain shower and the foundation still looked perfect, so the waterproof claim was certainly tested. I am also impressed with the coverage and how my skin still looked matte but not dry by the end of the day. My T zone still felt a bit oily but it didn’t look oily, it still looked matte and fresh at the end of the day. I may not have tested the 30 hour claim, but for usual 12 hour day wear, I am very happy with this product and it’s now my go to foundation for longevity and full coverage. I also noticed that it didn’t transfer onto my face mask, so still looked good after I took off my face mask when getting off the bus!