I received this as part of a BR trial review. Thank you BR team. The shade I received was Escapist, a dark grape purple colour. It's very eye catching. The packaging is quite simple but smart looking. The shade colour is clearly coloured in matte with a white top lid. The shade on the packaging is also a lot lighter than the actual shade of the lip ink colour which was actually very dark.
There is a sweet but faint smell before application, but no lingering scent once applied. Applicatior is a unique arrow shape with a hole in the centre. Not really sure what the hole is for.
I found the application of the product far from ideal. It's not fast, it's one of those you need to concentrate and take time to apply. I couldn't get super clean lines like I do with a classic doe foot shape. The shade is very pigmented though I found it a bit patchy. I had to fill in some gaps with a bit of extra product.
It's also very long lasting. I would apply this in the morning at 7am and it would still be there after dinner. No touch ups were necessary. Easily removed at night with a beauty balm.
There are really only two negatives about this product. The formula is very sticky throughout the day which I found annoying, though I assume that is what gives it the staying power. Also this lip ink would not stay on my inner lip and I would have a lip line through it. It ruined the perfect lip look and I felt really self conscious about it. Maybe this would not happen with a lighter shade. Both points are really the reason why I won't be wearing it again, I can't get past it.
The Matte Lip Ink did what it said on the pack! It's super pigmented and stays put. The consistency was thin and smooth, and it dried quickly unlike some similar products I've tried, so no issues with smudging. The colour was far lighter than the swatch indicated, and if I was purchasing again I'd go for a more vibrant shade to make the most of the pigment.
Tips: I found the easiest way to remove it was with oil - my normal routine of warm water and a cotton pad didn't budge it at all.