Brought this as an impulse buy while I was shopping for other items online. Purchasing the hot red colour as I'm a huge fan of red lips and after reading some rave reviews from facebook friends knew it was something I just had to have a go at. Firstly, how cute is the packaging!! its easy to twist up black container with see through parts makes it very eye pleasing, the twist up is easy and effective, the lipstick is not soft so holds itself at fully twisted up.
The colour is highly pigmented and isn't overly perfumed like some brands. Easily applied to my lips the colour was even and one coat was more than enough, even after blotting.
Its not a long lasting lip colour though, so it needs to be carried in your handbag or pocket for top ups during the say but that is not a problem, just remember its in there on hot days so it doesn't melt in the heat (yes I have lost many lippies this way)
All in all it does what it says and I would buy again, in fact there is a couple more in my shopping cart already.
A friend got this for me last year in the shade 'ruby', which is a bright red shade. Prior to that I had never tried a NYX black label lipstick.
The consistency is really creamy and super easy to apply - there is no tugging on your lips.
In terms of the application, it is just a standard lipstick - which in my opinion, makes it easy and tidy to apply.
I found that one coat is really pigmented and you can easily get away with just one swipe. However I like to then put a little translucent powder over the lipstick and coat it again so that it wears longer.
For the quality I think the price is incredible, however I recommend buying these online as they are far cheaper than in NZ!
The packaging is really aesthetically pleasing to me, I love the patterns on the lid and I really like that it has a little preview of the colour at the bottom - this makes it sooooo easy to spot which colour you want when digging through your collection.
The one thing that I was slightly disappointed in was that it isn't amazingly long lasting - but you aren't paying a whole lot for it. I find myself having to re apply it every 2 or so hours, which isn't that much of an issue for me personally as I think it is well worth the price. Also you can layer it up and it doesn't look cakey. The finish is a really gorgeous satin finish with a hint of gloss but it isn't overly glossy. Also I didn't find them drying on my lips whatsoever and the colour didn't slide around my mouth.
I would absolutely recommend trying these out. They are a really cheap way to try new colours and the packaging makes them look far more pricey than they actually are... :P
Tips: Purchase these online! I like to use either cheryculture.com or nyxcosmetics.com to get these as they are WAY cheaper than buying them here.