I saw some great reviews and swatches of these and considering they are affordable I went a little crazy and brought 9 from Urban Outfitters site.
I am very pleased with the colours I brought. There is maybe 1 or 2 I could do without. I haven't tested them all to great extent but the ones I have have been what I expected. They claim to be long lasting, I found they do last better then other cheap brands I've tried (especially better then the NYX round lipsticks!) without eating I found them find for 2-3 hours. Once I eat though all bets are off. Which is fine, they're affordable!
The packaging is a little tacky with all the writing on it, but the clear middle showing the colour is useful.
They're super creamy! Super hydrating. They glide on, some more pigmented then others but I'll get into that next as I list the colours.
I have (from light to dark):
POPS, a nude pinky beige colour. Nicely pigmented, hydrating and creamy.
TAFFY, a pretty light pink. It's quite sheer I find compared to the others. But just as creamy and hydrating.
LITTLE SUSIE, darker mid pink. Nicely pigmented. It's my favourite pink out of the bunch I got. A very sweet and pretty colour.
SWEET TART, is very similar to Little Susie but more sheer (but build-able) it's a touch darker too.
RAZZLE, is a bright fuchsia pink. Pigmented and creamy.
JUJU, I first saw this colour worn by Shaaanxo in a video which looked really pretty. It's a red but very wearable as it's lighter then most reds I've seen. This one is nicely pigmented too.
MARY JANE, is a true red shade, darker then Juju. Its one of my favourites even though it scares me a little. I say this as I steer more towards matte reds due to them being easier to wear (more long lasting) but this one is great as it's more hydrating then a matte. I just need to be more careful and able to do regular touch ups.
HOT TAMALE, is a loud true orange. If you like orange this is definitely one to try. It's very pigmented! I haven't been brave enough to wear this out yet!
HULK, is a dark purple, with a slight red to it. Now this looks super dark in the bullet but applies quite sheer, which is disappointing. But it's build-able! It's not what I expected considering all the other dark shades were true to colour and pigmented.
So like a lot of product lines, there are hits and misses but from my collection they have all been creamy and hydrating and even the sheer ones have been build-able.
I think these are a lot better then some other lipsticks in this price range and the colour selection is awesome. The colours are very wearable and universal in my opinion.
I have the shade 'Hot Tamale' which I just had to get after seeing a member wearing this on Instagram. It is a beautiful, bright, in your face Orange/red. Definitely more orange than red but so much fun to wear.
What I love about these lipsticks is now nice they feel on the lips. The colour glides on easily, and it feels so smooth to rub your lips together. And it has a great colour pay off. With this bright shade especially I didn't need to put on much more than a swipe, but of course you can layer it up.
I did find that the colour stuck around for quite sometime. I wouldn't stay it was smudge proof, but it did leave me with a fair bit of colour for most of my day. It would need a touch up after eating.
I also really love how the packaging of these lip sticks are very true to the colour of the lipstick it's self, as there is a clear middle section that allows you to see the true colour.
Im really impressed with the price point on these too. I plan to add more to my collection soon.
Tips: I would suggest wearing a lip liner, as the creamy buttery texture of these lipsticks means that they have a tendency to move around a bit.