I use this on my under eye area when I have been pulling long shifts at work and it really does make me look less tired and drawn out. I don't find it creases and it stays put all day.
Because it is in a stick form, I like to apply this to my ring finger and then blend it in a downward triangle. The reason I do this is because I am paranoid about the action of applying it on my face creating wrinkles haha.
It is very easy to blend out and melts into my skin with no issues. I do like to set this with ELF's undereye setting powder, as this prolongs the wear even though the wear on this is excellent anyway.
Be warned that the consistency of this tends to be a little heavy, so it is best to use a light hand initially as thick concealer under your eyes can age you.
This is my first concealer purchase and I have no complaints at all. It covers everything from dark under eyes to red spots and age/sun spots. I never wear my foundation without this product... there is always something that needs hiding from the world. I especially suffer from dark under eyes and using the Photoready concealer gives me confidence in knowing that my dark spots are covered.
Tips: Use under and over foundation if extra coverage is needed (on those especially hard to get out of bed mornings). It lightens the under eye area really well and will reduce the Tired eye look. Applied to the inner corner of the eye either side of the nasal bridge as well as under the eye will also help.