I have this in the shade vintage rose in the new formula and let me tell you, it is incredibly moisturising - it's like having balm on your lips and they are always so soft afterwards. The satiny finish looks great and doesn't emphasise dry lips.
In terms of longevity, I found this lipstick to be a lot less long wearing than I had hoped. It lasts for about 2-3 hours max and definitely wears off after eating.
Overall, I'd recommend this if you're after a daily lipstick and tend to have dry lips.
One thing that I really don't like with this product is it has that "old lady" scent. I usually don't mind when make up has scents but this one bothers me quite a bit. Good thing is, it really does hydrate my lips but I find that it doesn't have good pigmentation as I have to apply a few coats before I get the desired amount of colour on my lips. I'd say this is a pretty average lipstick.