I bought this in the shade notting hill nude because it was a dupe for velvet teddy. I LOVE this lipstick and I highly recommend it.
I love the purple plastic packaging. It is really sturdy and the lid stays on nicely. Making it a nice throw in your bag type of lipstick because the lid doesn't come off so bits of fluff don't stick to your lipstick.
The colour is my perfect my lips but better colour and really compliments my skin tone. It is really moisturising but doesn't last all that long on the lips. But you can't really expect it to since it's quite a creamy formula. It goes on smoothly and has a nice colour pay off.
I would definitely buy this again, I think it's the perfect addition to any make up collection.
I have this in the shade vintage rose in the new formula and let me tell you, it is incredibly moisturising - it's like having balm on your lips and they are always so soft afterwards. The satiny finish looks great and doesn't emphasise dry lips.
In terms of longevity, I found this lipstick to be a lot less long wearing than I had hoped. It lasts for about 2-3 hours max and definitely wears off after eating.
Overall, I'd recommend this if you're after a daily lipstick and tend to have dry lips.